Our Mission Statement

The world of travel is evolving rapidly. To continue leading and inspiring travelers over the next decade and beyond, we must look forward, understand the trends shaping the travel experience, and act proactively to prepare for the future.

At Disney Vacation Club, we are committed to getting ready for tomorrow, today. Our Vision sets a long-term destination for our brand and provides a clear roadmap for success, ensuring we continue to grow and win together with our members and partners.

Our Mission

Our Roadmap begins with our mission, which is timeless. It defines our purpose as a company and guides every action and decision we make.

To bring families closer together…
To inspire moments of joy and lasting memories…
To create value and make a meaningful difference.

And with Disney Vacation Club, you have the flexibility to own your vacations at the time of year that suits you best — choose high season to travel during school holidays, mid season for a bit more flexibility, or low season if you prefer a quieter, more peaceful getaway.

Our Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality holidays that anticipate and satisfy people’s desires and needs.
• Partners: Nurture a winning network of customers and partners, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping families and friends come closer together.
• Profit: Maximize long-term return to employees while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.

Live Our Values

Our values serve as a compass for our actions and describe how we behave in the world.

• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it’s up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brand
• Quality: What we do, we do well

Focus On The Market

• Focus on needs of our consumers, customers and franchise partners
• Get out into the market and listen, observe and learn
• Possess a world view
• Focus on execution in the marketplace every day
• Be insatiably curious

Work Smart

• Act with urgency
• Remain responsive to change
• Have the courage to change course when needed
• Remain constructively discontent
• Work efficiently

Act Like Owners

• Be accountable for our actions and inactions
• Steward system assets and focus on building value
• Reward our people for taking risks and finding better waysto solve problems
• Learn from our outcomes — what worked and what didn’t

Our Winning Culture

Our Winning Culture defines the attitudes and behaviours that will be required of us to make our 2021 Vision a reality.